Designed to last, built to shine

June 9, 2025 Staff reporters

ProDesign’s latest release continues its legacy of blending Danish design DNA with timeless style, offering eyewear where “every detail is as functional as it is beautiful”, the company said.

 

Active, a brand-new concept in the ProDesign family, is designed for versatility for men (frames pictured above) and women (main picture above). A seamless colour-line detail runs from the lens through the endpiece and along the temple, adding a signature ProDesign touch. All models feature injected temple tips matching the frame's base colour, adding to the frames’ refined, yet dynamic appearance.

 

For NZ distributor, see ‘Frames’ at https://www.nzoptics.co.nz/searchable-oig.