For the sixth consecutive year, Specsavers has won the Most Trusted Optometry Brand title in both Australia and New Zealand, as recognised by Reader’s Digest magazine in its annual Most Trusted Brands survey. 

“We’re thrilled to have been named the most trusted optometry brand in Australia and New Zealand for the sixth year running,” said Dr Ben Ashby, clinical services director, Specsavers ANZ. “Specsavers is committed to providing our customers with a mix of greater choice, high quality, accessible and affordable care. Receiving such fantastic feedback from this prestigious consumer survey is a great reminder that we’re on the right path – and it’s something we’re truly proud of.” 

Trust is built from the ground up, Ashby said. “Our customers rely on us for expert eyecare delivered by highly-qualified local optometrists. Being consistently recognised in this way shows we’re making a real impact.”  

Hawkhurst Media’s Yulia McKenzie with
Specsavers audiology partner Kit Enriquez

The Reader’s Digest Most Trusted Brands survey is conducted through independent market research, gathering the views of 4,300 Australians and 1,800 New Zealanders across a wide demographic and a number of categories.