12 easy marketing ideas for practices

Daniel Feldman shares 12 top tips for marketing your practice from the basics such as updating your website and social media to setting up social shopping, SEO, hashtags and recognising your staff as your most important ambassadors...

Matters of size: when is the cornea too large?

The cornea is the most significant refractive structure of the eye, contributing two-thirds of the eye’s refractive power, the remainder coming from the...

Privacy Act 2020 – are you compliant?

Privacy is difficult to define, it can mean different things to different people – a right to control information about yourself, a right to make decisions...

Christmas parties social tedia

Whoopee, it’s party time! Some folks enjoy them, personally I don't! But it’s a giving time and one must make an effort. Having done so, I hope a few fellow...

Stars and their eyes… Stevie Wonder

Legendary American musician, singer-songwriter and record producer Steveland Hardaway Morris, aka Stevie Wonder, born 13 May 1950, has been blind since...

Examining the LEAD trial

The LEAD study or Laser Intervention in early stages of age-related macular degeneration (AMD) trial was a world-first study into the safety and efficacy...

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